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doi:10.1016/j.ejor.2011.09.031
New insights into churn prediction in the telecommunication sector: A profit driven data mining approach
Wouter Verbeke
Karel Dejaeger
David Martens
Joon Hur
Bart Baesens
Data mining
Churn prediction
Profit
Input selection
Oversampling
Telecommunication sector
European Journal of Operational Research, 218 (2012) 211-229. doi:10.1016/j.ejor.2011.09.031
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